London or Midlands Based Role

Introduction

We are a long established company operating both in the UK and overseas in the markets of medals, insignia, special commissions, military, masonic, fashion and design.

The company has recently been taken private by the same family which has owned the business since its inception. Following change, combined with recent successes in some markets, the company is now looking to complement the existing business with an expanded web presence to support and expand each market area.

Summary of role

  • Generate and update website content (products, content, promotions)
  • Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc.)
  • Plan, define and implement website changes and functional improvements
  • Maintain and update the online marketing plan for the website
  • Monitor key performance indicators on the website and develop plans to improve them

Key Experience

  • Understanding of the disciplines required to drive traffic to retail websites (PPC, email marketing, link generation, online PR, SEO, offline marketing and PR, affiliate programmes, etc.)
  • Understanding of order management/customer fulfilment in an e-commerce context
  • Experience using packages like Excel and Photoshop
  • Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
  • Familiar with data management
  • Previous experience of website or e-commerce CMS
  • Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
  • Experience of Magento
  • Proficiency in Microsoft Office suite, particularly Excel.
  • Proficiency in Adobe Creative Suite, including Photoshop and Illustrator

Detailed responsibilities would include:

Website

  • Update product information and content on the website
  • Create banners, images, promotions etc. for display on the website (using products like Photoshop)
  • Update content managed areas (copy & artwork)
  • Manage website configuration & parameters (eg payment options, stock management)
  • Investigate and report any operational/technical issues arising
  • Scope and document ongoing website functional projects /improvements
  • Test and deploy functional projects /improvements
  • Liaise with e-commerce agency regarding the day to day management of the website
  • Liaise with internal resources regarding the day to day management of the website
  • Liase with all manufacturing sites, sales teams and warehouses in regards to their specific website requirements, and requirements you might have from them
  • Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing

  • Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
  • Liaise with agencies or in-house teams to implement and support campaigns
  • Investigate, evaluate and assess new ways of generating additional traffic/orders
  • Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc.)

Measurement

  • To meet and exceed all agreed performance objectives (sales, conversions, engagement)
  • Continuous improvement of customer satisfaction
  • Meet internal service levels for website activity and management
  • Maintaining an excellent level of service to the business

Additional Information

The London Office is located on Coram Street near Russell Square Tube Station in London, the Birmingham Office is located on Warstone Lane in the Jewellery Quarter and the Bedworth Office is located on Newtown Road.

Working hours for this position are 37.5 hours a week, with a half-day on Friday. but individuals will be expected to fulfil any work commitments that they may have which fall outside of this. Salary is to be advised upon application, depending on experience.

Please send your application with covering letter and C.V. via email to: freddie.toye@toye.com