Medals and their ribbons - being awarded to those serving in the British Armed Forces in recognition of their enduring service to the country to mark the Queen’s Diamond Jubilee - have been manufactured by ADS member, Toye Kenning & Spencer.

Toye Kenning & Spencer won the contract as part of a consortium of three companies, each of which holds a Royal Warrant from Her Majesty the Queen and is based in Birmingham’s Jewellery Quarter.  The other two companies are Worcestershire Medal Service Ltd and Thomas Fattorini Ltd.

Fiona Toye, chief executive of Toye Kenning & Spencer said: “We were extremely proud to be entrusted with the manufacture of this special medal.  We hope that as the medal honours our service personnel and celebrates the Queen’s long reign, it is also a reminder of the unrivalled manufacturing skills in the Midlands.”

Toye Kenning & Spencer comprises a great breadth of skills, from tool-making to goldsmithing and design and is active in nurturing these craft skills and inspiring young people to look to the trade for training and career opportunities.

Toye Kenning & Spencer produced the medals in its factory based in Birmingham’s Jewellery Quarter and wove the ribbon (above) at its Bedworth factory.

Ensuring they have served five full calendar years, members of the Armed Forces (Regular and Reserves), emergency services personnel who have faced the prospect of dealing with emergencies as part of their conditions of service, operational prison service personnel who are regularly exposed to difficult and sometimes emergency situations and all police community support offices are all eligible. Living holders of the Victoria Cross and George Cross and members of the Royal Household are also eligible.